In an era where media has become an inseparable part of our daily lives, the role of independent and professional media has become a continuous necessity for society. In a complex and challenging region like the Middle East, the emergence of a media outlet that can professionally and impartially convey events is particularly important.
Since its establishment, Rudaw has been known for its extensive, accurate, and rapid coverage of regional and global events. This media network, relying on a professional and skilled staff, has managed to be present at events and accurately and truthfully report them. Its commitment to professional journalism principles, such as impartiality and avoiding bias, has earned it the trust of viewers and readers both within and outside the region.
Unlike other media outlets, Rudaw has been able to establish itself as an independent and national media. Independent in terms of news delivery and event coverage, this independence has attracted viewers and readers from all segments of society seeking accurate information and news. This characteristic has also led media outlets around the world to use Rudaw as a reliable source for regional news and information.
One of the notable features of this media network is its role in conveying people's voices and addressing their issues. Through its various programs, it has managed to build a bridge between the people and decision-makers, highlighting people's problems and demands and following up on them. This has not only increased people's trust in Rudaw but has also played a role in solving many societal issues while helping government agencies gain clarity on problems and shortcomings.
While most regional media outlets are engaged in political competition and ideological rivalry, Rudaw has given special attention to the social and economic issues of the people. This focus on people and their problems has made Rudaw a voice that people rely on, identify with, and trust. This has also led Kurdish viewers to turn to the Kurdish broadcaster for regional and global events, whereas previously most viewers chose foreign channels for news and information.
Rudaw's commitment to professional journalism principles and its innovations in the media field have resulted in several prestigious global media awards. These awards are not only recognition of Rudaw's work and innovations but also evidence of the ability of Kurdish and regional media outlets to reach a high professional level recognized globally.
These international successes have made Rudaw a source of pride not only for itself as a media outlet but also for all Kurdish media in general. This has also created a good opportunity to introduce Kurdish people's issues and demands at the global level, in a professional and impartial manner away from propaganda and exaggeration.
One of Rudaw's notable characteristics is its ability to persevere and progress despite the pressures it faces. This media network, like most independent and professional media outlets worldwide, has faced significant pressure. Cyberattacks and campaigns targeting Rudaw through social media platforms are other challenges Rudaw has encountered.
Despite all these pressures and attacks, Rudaw has managed to continue its work and not only that, but also to maintain its media activities with continuous innovation and success. This ability to resist and persevere is another sign of Rudaw's strength and confidence as a professional and national media network.
Now Rudaw is not just a local media network but has become a global brand trusted by world media. This great achievement is the result of years of relentless work and commitment to professional journalism principles. Rudaw's position as a credible source for global media presents an excellent opportunity to convey the true situation of the region to the world, in an honest manner far from distortion.
This global brand has also paved the way for co-production of media content with global media outlets, which is another opportunity to introduce the region's culture and civilization to the world.
Rudaw has elevated Kurdish media to such a level that most regional outlets now use it as a benchmark for assessing their own professional and technical standards.
What makes me very happy is that Rudaw has made Kurdish viewers turn to Kurdish television for regional and global events. Previously, due to the lack of professional and credible channels, most viewers turned to foreign channels for news and information, but Rudaw has managed to change this situation and restore trust in Kurdish media.
Rudaw's future, relying on its professional staff and the trust it has built among viewers and readers, is hopeful and promising. With technological advancements and the increasing impact of digital media, Rudaw has more opportunities to expand its influence and reach more viewers and readers worldwide.
Rudaw is a concrete example of the capability of Kurdish media and professionals to achieve a high level of professionalism that is respected globally. Its success reflects the broader success of Kurdish media as a whole. This achievement highlights the potential of Kurdish institutions to meet global standards, as long as they remain committed to professional principles and continue to innovate and evolve.
Farman Salih is the manager of Rudaw Radio.
The views expressed in this article are those of the author and do not necessarily reflect the position of Rudaw.
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